Celerity Post-Event ROI Tool

GATHER, EVALUATE AND CALCULATE EVENT ROI

Please complete the following form within 1-week after your recent event.  The information required provides quantitative data to help us evaluate overall event value and justify potential forthcoming events. The information provided will be sent to the Marketing and Finance departments for evaluation. The form contains information segmented as follows:

  • General Metrics
  • Speaking Engagement Metrics
  • Booth Metrics
  • Meeting Metrics
  • Happy Hour Metrics
  • Dinner Metrics
  • Contact List Metrics
  • Pipedrive Metrics
  • Overall Success Metrics

Event ROI Tool

General Metrics

MM slash DD slash YYYY
Estimated # of Event Attendees(Required)

Speaking Engagement Metrics

Did We Participate in a Speaking Engagement (i.e., panels, keynotes, etc.)(Required)
Estimated # Speaking Engagement Attendees(Required)
# of Business Cards / Contacts Gathered at Speaking Engagement(Required)

Booth Metrics

Did We Have a Booth?(Required)
# of Conversations with Prospects at Booth(Required)
# of Business Cards / Contacts Gathered at Booth(Required)

Meeting Metrics

# of Onsite / Offsite Meetings with Prospects During Event (Excluding Happy Hours and Dinners)(Required)
# of Post Event Meetings Scheduled with Prospects(Required)

Happy Hour Metrics

Did We Conduct a Happy Hour During the Event?(Required)
# of Happy Hour Attendees(Required)
# of Business Cards Gathered at Happy Hour(Required)

Dinner Metrics

Did We Take Any Prospects to Dinner?(Required)
# of Dinner Prospects Entertained(Required)
# of Business Cards Gathered at Dinner(Required)

Contact Lists Metrics

Did We Receive Any Contact Lists Before or After Event?(Required)
What Information Did the Contact List Contain? Check All That Apply(Required)

Pipedrive Metrics

Did You Enter Your Prospect Contacts into Pipedrive?(Required)

Overall Success Metrics

How Would Rate the Overall Success / Value for this Event?(Required)
Would You Recommend Participating in this Event Again?(Required)
Walnut Creek
Los Angeles
San Diego